Former Shopify Director joins as Iris Booth CEO

Rundle Partners, a Canadian private investment firm, is pleased to announce that Brandon Ghaeli will join Iris Booth, a Rundle portfolio company, as Chief Executive Officer.

Brandon is an experienced go-to-market leader in the Canadian tech community, with over 15 years of experience bringing products to market, most notably Ritual, Shopify Retail, and Shopify B2B. He has a proven track record of success in growing businesses, including serving as Shopify’s Head of Revenue for Canada and Head of Enterprise Customer Success.

"We are thrilled to welcome Brandon to Iris Booth. Brandon is a highly respected leader with a deep understanding of how to bring B2B technology products to market. We are confident that he will be instrumental in driving Iris Booth's continued success." - Ian Black, Managing Partner, Rundle

At Iris Booth, Brandon will be responsible for leading the company's strategic growth as it pursues its mission of bringing image parity, via accessible professional headshots, to millions of students and professionals across the world. He will also be focused on building a strong team and culture that will help Iris Booth serve its clients and achieve its full potential.

“It’s a privilege to be entrusted with this opportunity by Rundle, the Iris Booth team, and especially Sue (Iris’ founder). Iris has built a world-class product on a foundation of delighted customers, impressive operating discipline, and exceptional growth. These elements position us to achieve something truly remarkable, and I’m excited to join a team capable of making that vision a reality." - Brandon Ghaeli, incoming CEO, Iris Booth.

Nearly a decade after founding the company, Sue Siri will retire from the CEO role and remain involved with Iris at the board level, providing strategic guidance to the company on an ongoing basis. Sue was responsible for the company’s product development, Rundle wishes to thank Sue for her leadership and vision, which were instrumental to the company’s first decade of success.

About Iris Booth

Iris Booth is a pioneer and leader in professional headshot photo technology. The Company’s self-service photo booths, and accompanying software platform, are used on college, corporate and healthcare campuses across the US & Canada. To learn more about Iris Booth, please visit https://irisbooth.com/

About Rundle Partners

Rundle is an entrepreneurial Canadian investment firm. We acquire growth-oriented Canadian companies and support them in reaching their full potential. Founded by Ian Black, an experienced leader in the technology industry, Rundle deploys proven playbooks - built from decades of operating experience at large and small companies - to help their portfolio companies reach new heights.

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