Toronto, ON – September 9, 2024 – Rundle Partners (“Rundle”) is pleased to announce its acquisition of Iris Booth (“Iris”).
Iris Booth was founded in Halifax, Canada, in 2015 and has since become a leader in making professional headshots accessible and affordable for large organizations through cutting-edge technology. Iris has built a reputation for innovation in headshot photography; its original booth for self-service professional photos was the first of its kind, and it has continued to roll out new products and features to its customers, including AI-powered photo editing. Iris’ industry-leading products have attracted a deep roster of corporate and institutional clients across the US and Canada.
After nearly a decade of growth and expansion into the US, Iris’ partnership with Rundle marks a significant step in ensuring the company’s long-term success and continued investment in innovation. Going forward, Iris remains committed to its strategy of product excellence, innovation and customer service. The company plans to continue investing in rapid growth in the post-secondary, healthcare and corporate segments. Sue Siri, Iris’ founder and CEO, will be stepping back from day-to-day operations but will remain a key figure in the Company’s continued innovation and expansion. With Rundle’s expertise in scaling tech-enabled businesses and Siri’s continued strategic involvement, Iris Booth is poised for its next phase of growth.
“Building Iris Booth has been the hardest, most rewarding journey of my career. As I step back from day-to-day operations, I'm thrilled to partner with Rundle. Their expertise and support will enable Iris Booth to continue innovating and expanding, ensuring the company's success for years to come,” said Sue Siri, Founder and CEO of Iris Booth.
"Iris Booth is an amazing Canadian success story, and we are excited to support the company into its next phase of growth. This investment aligns perfectly with our mission to help small Canadian businesses flourish, even as their founders move on to new chapters in their lives," said Ian Black, Managing Partner at Rundle.
PwC acted as financial advisors to the Company. Labarge Weinstein served as legal counsel to the Company, while Cassels provided legal counsel to Rundle. Terms of the transaction were not disclosed.
News Release: https://www.newsfilecorp.com/release/220488
About Iris Booth
Headquartered in Canada, Iris Booth is a pioneer in professional photography technology, making high-quality headshots accessible and affordable. Founded in 2015 by photographer and entrepreneur Sue Siri, the Company’s self-service photo booths, and accompanying software platform, are used on college, corporate and healthcare campuses across the US & Canada. To learn more about Iris Booth, please visit https://irisbooth.com.
About Rundle Partners
Rundle is an entrepreneurial investment firm based in Toronto, Canada, with a focus on acquiring well-run Canadian companies and supporting them in growing to their full potential, even as their founders step back and retire. Founded by Ian Black, an experienced leader in the technology industry, Rundle Partners leverages Ian's extensive experience in building and scaling businesses, including his leadership roles with Shopify Retail, Uber Eats, and Uber Canada. To learn more about Rundle, please visit https://www.rundlepartners.com